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S&W has announced an update to their classic SD9 series of handgun that has long been their budget-friendly line. You may recall that the SD9VE could be found for years at the low retail price of around $250. When the market went crazy during COVID lockdowns S&W was among the first to take advantage of the frenzy and raised the price, specifically on this model of pistol about 80% to around $400. It's safe to assume it was S&W and not the retailers who raised the price because it was the same price no matter where you looked; suggesting it was a new minimum advertised price (MAP). The price was held there well after the market began to normalize and had only recently been seen for around $300.
The value of the SD9 series of handguns was that it permited lower-income buyers to purchase an American-made handgun for defense from one of the biggest names in American gun making. The SD9 series was never anything fantastic, but the gun we reviewed ran fine and there was little to complain about. The line has now been updated with the new 2.0 trim.
What's Been Changed? According to the press release the trigger has been updated to a flat trigger and the image shows slide serrations have been changed. The new SD9 2.0 does not appear to be optics ready and no changes appear to have been made to the frame. The new official MSRP is $349. Official press release can be seen below.
Retail Prices as of 6APR24
(subject to change, click links for current price)
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MARYVILLE, TN., (12/19/2023) – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, is proud to announce the release of the new SD9 2.0 model.
This compact striker-fired pistol is a viable option for home defense, everyday carry protection, and training at the range. Chambered in 9mm, the SD9 2.0 boasts new performance upgrades, all for an affordable price.
The enhanced Self Defense TriggerTM embraces a flat-face design that provides better tactile feedback during the pull, break, and reset allowing for more controlled and accurate shots. Weighing in at 22.7 ounces, this pistol strikes the perfect balance between portability and stability. Further, its overall length of 7.2 inches allows for ease of handling without compromising performance. Additional features of the SD9 2.0 include a satin-finished slide with aggressive front serrations that provide the user more surface area for easier manipulation, texture on the front, sides, and back of the grip for improved control, a 4-inch stainless steel barrel, picatinny-style rail, and white-dot front and rear sights to aid for quicker target acquisition and sight picture clarity.
The SD9 2.0 platform is available in 16+1 and 10+1 capacities and is compatible with existing SD9 lights, lasers, holsters, and other accessories offered in the market today. Get unmatched value with the new Smith & Wesson SD9 2.0.
MSRP is $349.00
For more information on the Smith & Wesson SD9 2.0, visit www.smith-wesson.com.
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